The Start Project

Designers.   Developers.   Investors.   Advisors.

Designers
Developers
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About Us

We've been at this since the very beginning of the World Wide Web. Our long track record includes some great ideas, some terrible ones, successful businesses and ones that didn't quite make it. We love ideas and enjoy working with folks who are curious and enthusiastic.

Here are the principles that guide us when we consider new projects or investments.

Utility

We are keen on anything that makes something that is cumbersome less so, regardless of the market size.

Respect

As the technologiy sector has matured we've seen a dangerous consolidation around personal data and a lack of consideration for privacy. Our policy is simple, data should only be collected if it directly respects and benefits the consumer.

Intention

Social media has brought about the erosion of authenticity. We like projects where the intention is clear, positive, and well understood.

Numbers

Had to keep this section here because of the cool number animations!

18

Projects

7

Exits

34

Investments

3

Patents

Services

We don't have a set program. Here are some ways that we may work together.

Design

From brand identity to nitty gritty technical architecture, we love details.

Prototyping

Sometimes, you have to build something and kick it around to see if it actually works!

Angel Investments

Under the right circumstances, we will back some great ideas financially.

Advising

We've been around long enough to know when we can help and when we need to shut up and listen.

Speaking

More intimate events are preferred but we are happy consider all opportunities.

Feedback

Have a beta or an idea and looking for feedback? Invite us!

Get in Touch

Do you think you might have something that is a fit and need more information? We don't reply to everything, but we'll certainly try.

Portfolio

Along the way, we've built some stuff, made important innovations and contributions, and invested in great companies. Here is an abbreviated list:

  • Projects
  • Innovations
  • Patents
  • Investments
  • All

Networked MD

Social Network for Doctors

Desktop Wallpaper

Made mainstream 1-Click - 1995

Photo Sharing

Origination of UGC - 1996

Asymmetric Follow

Birth of social networks - 1999

Freemium

A new business model for UGC - 2002

Input Triggers

Now ubiquitous - 2005

NLP Calendar

30 Boxes - 2006

Newsfeed

Yes, before Facebook - 2006

Content Cards

Replacing links with richer media - 2007

Team

We've been fortunate to work with lots of great people and firms over the years and rely on that extended network often.

Narendra Rocherolle

Partner

Julie Davidson Rocherolle

Partner

Nick Wilder

Partner